Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum
What’s the best way for a brand to get to know its customers?
Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.
Today, sophisticated location data is revealing insights into customer habits and interests like never before. But geo-location – the process of identifying customers’ locations – doesn’t just mean pinpointing their real-time whereabouts; it also means understanding where – and th
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