The integration of data insights into Out of Home advertising is one trend that has been transforming the industry in the MENA region in the ever-changing advertising environment.
Since 2020, this integration has become crucial and a need of advertisers, particularly in light of the pandemic and the increased exposure of digital advertising.
Out of Home advertising has a long history in MENA, but the incorporation of data-driven approaches is driving it into a new era of efficacy and relevance.
Data collection and analysis are essential in the field of Out of Home advertising, with a particular emphasis on measuring people, as this data is vital in assuring the p
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