Rewarding opportunities await those who understand how to navigate Saudi Arabia’s thriving media and entertainment landscape. If we look at Saudi audiences, we will find media-savvy consumers who access content across various platforms. They are heavy TV consumers, recording a monthly reach of 84 per cent of the Saudi population in 2021 – and MBC Group accounts for 48.6 per cent of the TV audience share in the Kingdom according to MBC Group data.
Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click here to learn more and register.
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