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Unlocking the power of sports in Saudi Arabia

MBC Media Solutions’ CEO Ahmed Al Sahhaf talks about its new sports offering

Who would have thought that in just a few years, Saudi Arabia would emerge as a global epicenter for football, featuring some of the sport’s most legendary players?
And it’s not just football, the kingdom has amplified its emphasis on promoting other sports in the country, from motorsports such as the Saudi Arabian Grand Prix to the thrilling boxing showdowns of WWR. The Kingdom is rapidly solidifying its position as the leading Middle Eastern hub for top-tier sporting events.
This is in line with Vision 2030’s goals to diversify the country’s economy and promote tourism through new avenues such as sports and entertainment.
With Saudi Arabia’s bid to host the World Cup in 2034,


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