‘Shoppable content captures consumer interest,’ writes Irina Tatarinova, Brand Director at Flowwow.
Social commerce is now an integral part of most brand marketing strategies. With more than half of users turning to social media for product research and 71 per cent more likely to purchase based on social media recommendations, its influence is undeniable.
The social shopping market in the Middle East reflects this trend, as it’s projected to expand at 33 per cent annually over the next five years, making it one of the fastest-growing regions in the world.
However, as the attention span shortens, capturing consumers’ i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
