By Brittaney Kiefer
Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates.
“Eat for good”, created by an Interpublic team of agencies including MullenLowe Group, Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet.
Coinciding with World Eat for Good Day (Friday), the campaign asks viewers to swap one ingredient in their routine meals for a nutritious food that is better for the planet.
It launches with a film, called “Eativists”, that features real people who are passionate a
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