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posted on Sep. 15, 2025 at 10:00 amSep 16, 2025

Unilever’s Comfort Arabia sparks creative storytelling with AI, CGI, 3D animation magic

posted on Sep. 15, 2025 at 10:00 amSep 16, 2025

The Unilever Comfort Arabia campaign film reimagines the way a scent can be experienced onscreen, drawing people in with visuals as soft as fabric and as rich as caramel.

As the lines between tech and creativity continue to blur, Comfort Arabia is not just keeping pace; it aims to set the pace — one innovative frame at a time.

As the lines between tech and creativity continue to blur, Comfort Arabia is not just keeping pace; it aims to set the pace — one innovative frame at a time.

Comfort Arabia has officially stepped into uncharted territory, harnessing the blend of artificial intelligence (AI), computer-generated imagery (CGI), and three-dimensional (3D) animation to launch their latest variant: Comfort Lily Musk and Caramel.

The result? A campaign film that doesn’t just look stunning, but moves with a rhythm that only cutting-edge tech could choreograph. It aims to be more than just a commercial; it aims to showcase a whole new visual language.

The deadline to Campaign’s Agency of The Year Middle East awards is fast approaching on September 18. Click here to submit your entry now for a chance to be recognised as the best in the region.

The campaign w

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Tags:3D animation 3Deer Studio Advertising AI Artificial Intelligence CGI Comfort Comfort Arabia computer-generated imagery connecting with consumers creative Danny Bou-Maroun Insia Ali marketing Muhammad Ahmedullah Jung music design Saria Qureshi sensory experiences soundscape Team Reactivate TVC Unilever Unilever Middle East visual communication

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.