Arla Foods’ launched its Protein Pudding in Saudi Arabia this summer, sending consumers into a frenzy, breaking the internet and emptying shelves across the country.
Arla Protein claims it recorded more than 10,000 organic online searches before the product sold out within days of hitting shelves.
“Saudi consumers are naturally curious, trend-driven, and love discovering and sharing new products with their communities,” said Karim Farid, Head of Protein, Beverages & Butter, Arla Foods, MENA. “They immediately embraced Arla Protein, especially our puddings, because they offered something they’d been craving: a healthy, high-protein snack with no added sugar, is lactose-free, and tha
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