The National – the leading English-language news brand in the Middle East – has revealed the initial iterations of its brand redesign across its digital and print platforms, including its desktop and mobile website, smartphone application, print daily newspaper, videos, podcasts, and social media.
“We’ve been working hard to create a more user-friendly experience that better reflects our brand and values,” said Wael Goma, tech lead at The National on a LinkedIn post.
After months of behind-the-scenes work, the first versions of the brand’s redesigned website and rebuilt apps were rolled out over the past two weeks, with the new-look newspaper in print revealed over the mid-Ju
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