Viewer behaviour across the UAE, Saudi Arabia and Qatar is witnessing a significant shift as highly engaged audiences are now watching YouTube on Connected TV (CTV), according to data that the platform revealed during its flagship advertiser event called YouTube Brandcast.
Viewership of YouTube on Connected TV grew in May 2024, reaching more than 2.5 million people in the UAE, more than 12 million people in Saudi Arabia, and more than 600,000 people in Qatar – all over the age of 18.
This represents a substantial portion of YouTube’s reach in these countries where YouTube reaches 20 million over the age of 18 in the UAE; 7.5 million people over the age of 18 in the UAE; and more than 1.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
