IMI, the UAE-based global media powerhouse, has relocated its headquarters to twofour54’s Yas Creative Hub, occupying an entire building within the creative campus spanning more than 16,500 square metres.
With more than 600 media professionals relocating, the new headquarters includes the IMI Welcome Centre, which houses the IMI News Stand, offering a collection of 1,000 curated books, and the IMI News Lens, an immersive AI-powered news experience.
IMI’s portfolio includes prominent brands such as Arabic news network Sky News Arabia; English-language news outlet The National; multilingual digital news platform Al-Ain News; and dedicated Arabic-language business news platform CNN Business Arabic.
In addition, IMI operates Redbird IMI, a joint venture investment vehicle focused on media, sports, and entertainment brands. IMI is also home to the IMI Media Academy, a dedicated training facility aimed at nurturing the next generation of media professionals through world-class training and development programmes.
Mark Whitehead, CEO of twofour54, said: “Abu Dhabi has an established global reputation as a sought-after location for media and TV production. Yas Creative Hub supports this reputation as the ideal destination for businesses looking to tap into the sector’s impressive growth trajectory.
Whitehead added, “IMI’s presence at Yas Creative Hub complements twofour54’s mission to foster a vibrant community of global enterprises, local businesses, and creative talent. We look forward to support them and other media companies choosing Abu Dhabi for their next chapter.”
With a global presence that includes offices in London, Washington DC, Beirut, and Cairo, IMI’s relocation underscores the growing appeal of twofour54’s Yas Creative Hub as a base for international media organisations.
Yas Creative Hub offers facilities such as production studios, premium office spaces, networking rooms and environmentally friendly workspaces that foster creativity and collaboration.
Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI, said, “Our relocation to IMI’s new state-of-the-art headquarters in Yas Creative Hub marks a significant milestone, as we continue to connect people and enrich lives through impactful and innovative storytelling.”
“These modern facilities have provided us with the ideal environment to establish cutting-edge studios and introduce immersive experiences to our guests and employees that will redefine how we create and share stories. We are excited to be a key part of Yas’ creative community at twofour54, which thrives on collaboration and forward-thinking ideas,” Raad added.
