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posted on Oct. 21, 2024 at 1:47 pmOct 22, 2024

UAE flying taxi makes a ‘bold statement’ amid London’s black cab queue

posted on Oct. 21, 2024 at 1:47 pmOct 22, 2024

The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' created in collaboration with IMPACT BBDO, The Experiential Group and Omnicom Productions generated more than 40 million views in the first week.

https://www.youtube.com/watch?v=LcZcQ5J_Sz4

Imagine stepping out of a bustling Charing Cross station in Central London, looking to flag down a black cab, only to spot a striking sight from the future: a bright yellow flying taxi hovering above the traditional taxi stand.

That’s the experience the UAE delivered to hundreds of thousands of commuters and tourists last week. The eye-catching installation, part of the country’s “Bring Your Impossible” campaign, captured attention both on the ground and across social media.

Accompanied by the bold headline, “In the Emirates, even the taxis reach the skies,” the installation highlighted the UAE’s ambitious plans to launch commer

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Tags:billboards Bring Your Impossible bus posters bus wraps Campaign Charing Cross Flying Taxi hoardings Impact BBDO integrated campaigns Khaled AlShehhi London Omnicom Productions Out-of-home The Experiential Group transportation technology UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.