Consumers have become more price sensitive and there’s been a shift in consumer preferences, according to NielsenIQ Retail Spend Barometer report.
The report found that a decrease or increase in prices of goods affected the consumption rate among consumers.
In the last quarter of 2023, the prices for E-Commerce Fast-Moving Consumer Goods (FMCG) went down by 3 per cent in the UAE and 5 per cent in Saudi Arabia.
After the price drop, the consumer’s consumption of this category in the e-commerce channel went up by 28 per cent in the UAE and 16 per cent in the KSA.
Price increase also led to the variation in consumption trends,primarily within the Baby Care category in KSA and the
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