U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity.
The refresh is more than a visual update, according to the brand. Its identity is now also accompanied by a new promise, “Your Way Every Day”.
The brand refreshed its identity to ensure that U by Emaar remains “dynamic and aligned with evolving times”.
The new identity was created with the intention to convey the brand’s promise and its core essence while producing creatives that resonate with members and build connections.
To create a new identity for the brand – a brand refresh and evolution discovery workshop was conducted in partnership with Karak Creative, the creative agency for this in
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