FP7 McCann Cairo has strengthened its long-standing partnership with McDonald’s by securing its social media account in Egypt.
The new account win complements FP7 McCann’s existing remit, which includes the brand and local store marketing (LSM) accounts, further solidifying a relationship that dates back to 2002.
Hagar Bakhtiar, Marketing Director McDonald’s Egypt, said, “FP7 McCann’s partnership with McDonald’s has been highlighted by successful milestones throughout the years, including the fastest delivery in Egypt, the 25th anniversary, the drive-through launch, Tatweer el Ta3leem or (Education development), and the McCafe launch in Egypt to name a few. These strategic initiatives yielded great impact on the brand locally and have been recognised regionally.”
The historic partnership has resulted in a number of high impact campaigns in the past, including the McDonald’s McLove in 2007 and the McDonald’s student breakfast campaign in 2009.
The expanded scope will now see FP7 McCann Cairo managing both online and offline communications for the brand, with digital now fully integrated into the brand’s marketing strategy.
This move aims to ensure a seamless connection between the brand’s online and offline presence, offering a more unified brand experience for customers.
Sondos Effat, Managing Director of FP7 McCann Cairo, said, “We would like to thank our client for their trust and partnership; McDonald’s is a brand we’ve been proud to collaborate with for over two decades. This expanded role allows us to further integrate our creative strategies across all platforms, ensuring that McDonald’s continues to resonate with its audience in the most impactful way possible.”
