Wassim Mneimneh, Managing Director, MiQ MENAT on what’s next after Google’s cookie U-turn.
Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising.
In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the UAE – far higher than in the US (52 per cent) and the UK (49.5 per cent) – this decision carried significant weight: have marketers’ future-proofing efforts been in vain?
A hybrid cookie future
For us, this pivot points to a future where cookie-based and cookieless solutions coexist, matching the split of consumers across b
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