In the crowded marketplace of eCommerce, everyone seems to be yelling, “Look at me!”. But what really helps to set a brand apart is its ability to engage and create meaningful connections with its customers.
Two renowned brands, Finish and HP, faced their own distinct challenges in the UAE and aimed to set themselves apart with their innovative campaign execution.
Finish, aimed to increase adoption of dishwasher related products and leverage the fact that adoption relies on consumers purchasing dishwasher appliance, a product that Finish does not sell.
Meanwhile, HP, celebrated for its innovative laptops and printers, wanted to embrace a fresh perspective with their marketin
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