IMPACT BBDO and AnNahar Newspaper were presented the Brave Brands Award at the 2023 Advertising Week held in New York.
This honour, selected by The ANDY Awards Jury, is given annually by the Advertising Club of New York to brands who with their agency partners ‘fearlessly embrace bold approaches and take risks in their pursuit of excellence.’
This year only ten brand and agency partnerships were selected globally for this honour. AnNahar + IMPACT BBDO were the only honorees from the region.
The 2023 winners were:
- Burger King + David
- Penguin Random House + Rethink
- AnNahar Newspaper + IMPACT BBDO
- Skittles + DDB NY/Chicago
- Back Market + Marcel
- Burger King + Burger King & DAVID + ZUBI, A VMLY&R Company
- Budweiser + Wieden+Kennedy
- Matilda Bay Brewery + Howatson&Company
- Dame + Mischief @ No Fixed Address
- Ulta + McCann NY
Gina Grillo, CEO and President of The AD Club and The International ANDY Awards, said: “These honourees represent the epitome of creative fearlessness, breaking boundaries and challenging conventions in the advertising world,
“Their collaborations have set a new standard for audacity and innovation, inspiring the industry at large.”
Dani Richa, chairman and CEO EMEA of BBDO Worldwide, said, “We are very proud to have won the Brave Brands Award along with AnNahar. It is great to have a courageous client who is always ready to push the envelope, and this is a dream for every creative agency.
“However, the real courage here is that of the An Nahar Newspaper team, who have demonstrated bravery despite assassinations, including of their former editor in chief Gebran Tueni.”
Ali Rez, CCO of IMPACT BBDO Group received the award and dedicated it to the current editor-in-chief Nayla Tueni and her team.