Twitter hosted its first virtual event in MENA this year to provide brands with guidance on how to stay relevant to customers by connecting with key moments throughout 2021. During the #TwitterConnect event, results of the recent research conducted by brand consultancy Hall & Partners were shared to shed light on the platform’s role within the online video landscape in Saudi Arabia and UAE.
The research reinforced the increase in usage of video as a format for content discovery. With 66 per cent of KSA respondents watching videos multiple times a week, and almost half in the UAE seeing Twitter as their main source of video content, the insights also revealed that audiences on Twitter
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