Twitter launched its new global business identity in MENA, #StartWithThem, through an innovative region-first activation. Demonstrating the power of Twitter’s receptive audiences, #ElevatorTweets turns part of an everyday work journey into an enriching, educative moment. Focusing on the core of Twitter’s differentiation, and its most valuable asset – audience. The concept was conceived to turn every ride into a gateway to curated, near-live conversations of what’s happening in Saudi Arabia, a key market for regional agencies and brands based in the UAE.
Taking place in Dubai Media City’s GBS Building, home to a number of advertising and media agencies including radio network AR
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