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UAE radio network to air only two ads per commercial break from today

Shock Middle East, will today air only two ads per commercial break starting today

Shock Middle East, the UAE radio network behind Dance FM, Heart 1FM and Radio Hala, announced today its latest ‘shock’ for audiences and clients.

In what is a radio first for the UAE, Shock Middle East (SME), is providing listeners a clutter-free radio experience as the network introduces an “Only Two Ads in A Row” USP with the promise of airing no more than two ads per commercial break before returning to music and content.

This initiative was formulated by SME in partnership with Ipsos after concluding a behavioural research survey of radio listenership in the UAE. The key findings included:

76% of respondents listen to radio in the car.
96% of respondents do not want to


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