Twitter has appointed Samantha Billingham (@sambillingham01) as Head of Video Solutions for the Middle East and North Africa region.
Billingham’s role will be to introduce Twitter’s suite of video solutions to key MENA brands and agencies, to further grow the platform’s video advertising adoption and revenue in the region. She will partner with key stakeholders across the business to identify areas of product differentiation, drive growth initiatives, escalate advertiser feedback, and help to scale awareness of new product launches in market (the global expansion of In Stream Video Ads and the recent Twitter ArtHouse announcement are prime examples).
Bringing 18 years of experience i
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