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Twitter ad revenue down 23 per cent despite boom in users

By Simon Gwynn

Twitter could not escape the impact of the coronavirus pandemic on the global advertising market, despite significant growth in active users in the second quarter of 2020.
The social-media company reported advertising revenues of $562m (£443m), from April to June, down 23% on the same period in 2019. Total revenues fell 19% to $683m, with non-advertising income, including data licensing, up slightly.
Twitter said that after advertising demand fell sharply in mid-March as countries across the world went into lockdown, it has since recovered gradually, but there was a second hit from late May to mid-June in response to unrest in the US following the killi


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