Social Media has opened a pandora’s box of infinite content. Platforms have ever-changing expectations from brands and creators to keep the content engine going. To what extent do algorithms decide the who, the what, the when and the why of our feeds? Heena Mak Garey from SOCIALEYEZ weighs in.
Domo’s 9th edition of ‘Data Never Sleeps’ reveals the scale of content creation by the minute; it is remarkable. As people consume 167M TikTok videos, share 12K photos on Instagram and type 12M iMessages, the value of a minute is immeasurable to brands and creators, and platforms know it. Most brands look at surface-level algorithm variables like hashtags, captions, locations, but they only scratch the sur
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