Tribe celebrates Filipino creativity and calls on creative and comms professionals

Tribe, a collective and sub-committee under the Philippine Business Council in Dubai and Northern Emirates recently held their inaugural event.

The event saw the attendance of more than 150 attendees from UAE’s creative and communications industry.

The initiative aims to unite Filipino creatives and communications practitioners in the UAE, fostering a community dedicated to creativity and collaboration.

“We all know that having trusted mentors, peers, and partners is a game-changer in our creative journeys. That’s why we want to build a platform and community where we can find our tribe and foster meaningful connections,” shared Krishna Dela Paz highlighted the importance of community.

Bethoven Filomeno, Committee Head of Tribe, opened the event, followed by Krishna Dela Paz, Brand Communications Head of Tribe, who outlined Tribe’s membership

“We at Tribe are deeply committed to continuing the work of those who’ve championed Filipino representation and elevated the Filipino brand in the UAE’s diverse and vibrant creative scene,” shared Filomeno.

The event also featured a panel with five Filipino creatives and comms professionals in the UAE: Lalaine Chu-Benitez, Co-Founder and Managing Director of Illustrado; Joseph Bihag: Managing Director and Executive Creative Director of Almost Impossible Agency; Michelle Co, Creative Director at FP7 McCann Dubai; One Carlo Diaz, Writer for Lifestyle at The National; Farah Ali, English Programme Manager at Emirates Literature Foundation

Moderated by Tricia Jimenea, Managing Director of ComCo Middle East, the panel delved into the different aspects that drive their creative pursuits in the UAE.

The kickoff also showcased the works of UAE-based Filipino artists, Donell Gumiran, Ella Orencillo and Dexter Modesto.

The event also witnessed live calligraphy sessions by local Filipino creative entrepreneurs. Daryl Malabat from LIKHA created personalised bookmarks for guests as mementoes, and Gino Banola of ANYO showcased Philippine ancient baybayin script.

The programme was rounded off with a networking session for the creatives.