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Trendyol picks Chain Reaction to spearhead Arabic SEO strategy

Chain Reaction will optimise Trendyol's online presence in the UAE and KSA markets, emphasising localisation and performance-driven SEO strategies.

E-commerce platform Trendyol has entered into a strategic partnership with digital marketing agency Chain Reaction to spearhead its Arabic SEO strategy in the KSA and the UAE markets.

Following a competitive selection process involving multiple agencies, Trendyol chose Chain Reaction for its tailored and comprehensive SEO approach, which aligned with its vision and objectives. Since its inception in 2010, Chain Reaction has specialised in SEO, social media, and creative services.

“This collaboration is a significant step towards amplifying Trendyol’s presence in the Arab world,” Saif Jarad, CEO of Chain Reaction told Campaign Middle East.

“We are excited to leverage our deep unde


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.