By Beatrice Cornacchia, senior vice-president, marketing & communications, Middle East and Africa – Mastercard
The world around us is transforming at an incredible pace, affecting how consumers engage with everything around them, and that includes brands. The digital age continues to transform the way we live, shop and pay – including how and where brands show up. By redefining the way they engage with consumers, brands can establish more meaningful relationships with them.
The evolution of communication
Take the example of Mastercard’s ‘Priceless’ platform – it is a single word that is embedded within the DNA of our brand and drives differentiation. While it has been a constant, critical ele
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