Traditional out-of-home (OOH) campaigns are among the most carbon-efficient advertising channels, according to a carbon emissions intensity study conducted by independent OOH agency Billups in partnership with Cedara.
The inaugural carbon emissions intensity study measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and connected TV (CTV) advertising. Carbon intensity/emissions were measured in grams of CO2e per impression, to compare Billups’ OOH-delivered campaigns with other advertising channels, according to accepted industry standards.
Traditional out of home excels in sustainability due to its ‘one-to-ma
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Tags:advertiseAdvertisingbillupscarbon emissionscarbon emissions studycarbon footprintCedaraConnected TVCTVdigital channelsenvironmental responsibilityEric ShihESGimpressionJames McEwanmarketingOOHOOH agencyOOH inventoryOut-of-homeperformance metricsprogrammaticprogrammatic displayprogrammatic video
