To celebrate International Women’s Day 2023, Trading Enterprises Jeep sponsored the C1 Camel Racing Championship and created a content film that shines a light on the courageous and adventurous spirit of pioneering female camel racers.
The film tells the story of Coralie, a female camel jockey who, despite being a horse rider since the age of 7, only started riding camels last year. She heard about the all-women’s racing team and the C1 Championship race organized by the ADCRC and was immediately drawn to it.
After lots of hard work and training, Coralie competed in her first race and emerged victorious. She speaks about the importance of creating a connection with each camel as they all have their own personality.
As a sport traditionally dominated by men, being a part of the first licensed female camel race in the UAE is a historic achievement that Coralie is proud to be a part of. She shares that the members of the team are all special to her, coming from different countries and having different jobs, but all linked by the same passion.
Trading Enterprises Jeep’s sponsorship of the C1 Camel Racing Championship and celebration of female camel racers highlights the brand’s commitment to diversity and inclusion. The film serves as an inspiration for women to be adventurous and try new things, showing that there are no limits for women, and they can achieve great things when they put their minds and hearts to it.
Trading Enterprises Jeep aims to support the adventurous and pioneering spirit of women camel racers and looks forward to continuing to celebrate and support diversity and inclusion in all its forms.
