By Raviteja Dodda, CEO and co-founder, MoEngage
The current macroeconomic situation demands brands to do more with smaller budgets, drive higher loan to value (LTV) and prioritise retention through effective engagement, all of which require a deeper understanding of customers.
From being ROI-positive to prioritising mobile channels and focusing on retention to offering customers a truly omnichannel experience, here are the top trends in 2023 that consumer brands should be cognizant of:
Rise of new-age engagement channels
Younger generations are fast becoming the prime economic drivers with more purchase parity than ever. More than 50 per cent of such consumers browse 3-5 channels befor
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