1 In September the GCC chapter of the Interactive Advertising Bureau (IAB) released for the first time a study that revealed the investment of digital adspend in the region. The study revealed that the total digital adspend in MENA in 2020 was $3.64bn. Other findings included that the growth of social and video in MENA has led the region to be ahead of other more ‘mature’ markets even though the MENA region is still considered an emerging digital ad market. The IAB GCC study is one of the first to try to size programmatic spending.
2 In February Edmond Moutran, the founder of Memac Ogilvy, passed away. Moutran, who was born in 1944, joined Bahrain-based Intermarkets in 1973. In 1984 he le
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