Transformation has been a constant theme for big business since the 1990s, largely in response to tech-led disruption. 2020’s challenges, however, have made it de rigueur for many more, as a wave of smaller organisations and individuals are inspired or pressured to repurpose in response to the sentiment of customers, partners and commentators. Cue a huge rise in the number and categories of specialists on hand with tools and strategies to help organisations change.
Are we now at a point where the guidelines for transformation are clearer to all and navigating the process is smoother?
If digital transformation has been the “T” du jour, what then are we talking about now? Is it brand and
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