Image Credit: TikTok
Ipsos, the leading market research company in MENA, released its ‘TikTok Made Me’ report outlining the platform’s impact on consumer behaviour across various industries and its active role in influencing purchase decisions.
The report highlights the impact across the MENAT region, particularly in the travel, entertainment, food & beverage, and automotive sectors.
To empower brands with insights into the latest preferences of the TikTok community and support them in shaping their marketing strategies, the report unpacks the interplay between entertainment, creativity, and relatabi
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