TikTok and FIFA have joined forces to offer tailored content from the FIFA Women’s World Cup, which starts today.
This partnership will include behind-the-scenes moments, team arrivals, live pre-match content promoting the game and where to watch it, match highlights, plus player and coach reactions.
With over 38.2 billion views across #FIFAWorldCup, #FIFAWomensWorldCup, and #FIFAWWC to date, this collaboration will further engage and attract more fans to join the 1.1 million followers who already share their passion for the women’s game on @FIFAWomensWorldCup.
“Our collaboration with FIFA builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal repres
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