By Saleh Agha, general manager, OMD UAE
We all know the facts. We all read the same reports.
We’re in the middle of a global pandemic akin to an all-out world war triggering international health, humanitarian and economic emergencies at unprecedented rates. Lockdown has changed the standards of the world we knew but it also reminded us that life goes on; it always does.
And this is not different for Ramadan this year. It comes at a time when our social behavior is changing and evolving. Research shows that 83% of Muslims in UAE and KSA observing the Holy Month will continue to fast this year – virtually unaffected from all the years past. It is also a month of reflection, contemp
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