The word COVID-19 is forever engrained in our minds. We will look back to this time and remember it as a year of “quarantine” and school closure. The year where we coined the word covidiot; the term used for people who ignorantly and stubbornly dismiss advice, hoard supplies and are a cause of more problems than solutions. We will also look back at 2020 as a year when we saw the best in humanity in our social care and medical professionals, and the exact opposite, shameful to say the least.
Sasan Saeidi is global partner, Nestlé, at Wunderman ThompsonWe all feel and worry about the calamity that is happening aroun
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