The Impact of Covid-19 on TV Content Consumption in KSA

Update brought to you by AMSI – A Choueiri Group Brand

In this second installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings from MBC Group focused on how the pandemic has brought about significant changes to TV Content Consumption behaviors in KSA.

Arabian Media Services International (AMSI) is a part of Choueiri Group and operates as the Exclusive Media Representative for MBC Group.