In a market saturated with agencies, Think Human stands apart, redefining what it means to be a ‘creative partner’. After seven years of challenging the traditional agency model and positioning ourselves as Creative Consultants, we are excited to announce that today, Think Human has been acquired by Al Gebely Holding, one of the leading holding companies in the UAE that is driving innovation and sustainable growth across energy, real estate, technology and communication industries.
A significant milestone: expanding beyond creative
This acquisition marks a significant milestone in our journey, strengthening our business foundation and allowing us to expand our services beyond creative. Backed by the legacy of Al Gebely Holding’s strong business heritage, we are now even better equipped to offer 360-degree solutions as Integrated Creative Consultants – delivering comprehensive solutions across print, outdoor, radio, films, social media, digital, media, events and more.
Creativity that solves business challenges
We strongly believe that creativity isn’t confined to campaigns, platforms or industries – it is rooted in strategy and insights that solve business challenges, achieve marketing objectives and spark meaningful connections. By understanding our clients’ unique challenges and opportunities, we create tailored, impactful experiences that drive business results, build brands and foster meaningful connections.
Why we’re not an agency
At Think Human, our consultancy model breaks the boundaries of traditional agencies. We operate as partners, advisors and creators, ensuring that every idea we bring to the table isn’t just creative – it’s meaningful, impactful and aligned with our clients’ goals.
The power of being human
At the heart of Think Human is our name, our ethos and our approach. We prioritise human connections – whether it’s within our team, with our clients and partners or with the target audience. Our clients don’t see us as suppliers; they see us as partners and their extended marketing team that works together to understand the emotional undercurrents of every brief and deliver solutions that resonate on a deeper level.
Our success stories
From redefining work culture to crafting impactful campaigns for industries like real estate, retail and environmental services, Think Human’s creative-first approach drives creative communication across sectors. Complementing this is Al Gebely Holding’s 40-year legacy of excellence, innovation and sustainable growth, guided by the visionary leadership of its founder, Ali Al Gebely. This acquisition reflects Think Human’s commitment to a creative approach rooted in innovation and impactful growth across industries.
Looking ahead: embracing the future of partnerships
As Think Human continues to evolve, we remain committed to challenging conventions and inspiring creativity that drives real results. For us, being 360 Creative Consultants means staying agile, adaptive and always human. Because the future isn’t about agencies – it’s about partnerships. And at Think Human, that’s the story we’re writing, one brief at a time.
