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These are Campaign Middle East’s top work picks for September

The September picks feature work from Namshi x Tommy Jeans, talabat, Emirates Global Aluminium, ASFAR and Stellantis Middle East's Dodge.

Work

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month.

These are the picks for September – featuring work from Namshi x Tommy Jeans, talabat, Emirates Global Aluminium, ASFAR and Stellantis Middle East’s Dodge.

Namshi and Tommy Jeans: Style Academy
This campaign reimagines the school experience through the unapologetic lens of Gen Z. The idea comes from a simple flip: what if Back-to-School wasn’t students learning from teachers, but the other way around? Gen Z teaching, adults takin


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.