Instagram is welcoming the Saudi football season back with a brand-new initiative – #ThereinSpirit – that seeks to encourage fans to come together and in a single voice, share their love of the game in creative ways. To help fans express their excitement, Instagram has partnered with popular footballing star Omar Al Somah (@somah) to launch a voice-activated AR filter, tailor-made for its Saudi users, that will allow fans to bring their best stadium cheer to the platform.
With Saudi Arabia’s iconic stadiums quiet for the rest of the season as games are played without the presence of fans, Instagram is calling on fans to cheer through the sound-activated filter. The bi-lingual filter feature
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