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The year ahead for sustainability, by Al Masaood Group’s Marwa Kaabour

The public is growing more aware of the risks of climate change and both employees and consumers are becoming less accepting of businesses that don’t work to reduce their environmental impact, writes Al Masaood Group's group marketing and corporate communication manager, Marwa Kaabour.

Well, the big news is that the United States, under the presidency of Joe Biden re-entered the Paris Climate Agreement in February 2020.
Nearly 200 nations have signed on to this landmark agreement and committed to limit their greenhouse gas emissions in an attempt to keep global warming below 2 degrees Celsius – preferably below 1.5 degrees Celsius – which is the temperature of pre-industrial times.
Although it calls for collective action from almost all world nations, the Paris Agreement does not, however, impose legal penalties on nations that do not meet their intended national determined contributions (INDCs). However, we all know that there is a consequence to poor behaviour an


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