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Essays

The year ahead for… Media agencies

Content and data feature heavily in Elie Khouri’s 14 highlights for 2014. They will be at the heart of the industry’s transformation

We’ve become quite used to uncertainty – almost the only certainty around – so many among us will greet the new year with single-digit optimism. Despite the geopolitical clouds on the horizon, there are several opportunities piercing through and trends on which we can capitalise to improve the forecast. Here are 14 trends, topics and issues that we expect to feature in 2014.

1) The Fifa World Cup in Brazil promises to be a stunning spectacle and, as it will partly overlap with Ramadan, the time difference will allow key games to be shown just at


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the authorCampaign Staff
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.