The digital ecosystem is constantly changing, and programmatic advertising is no exception. This makes long-term predictions risky and often incomplete. Nevertheless, we can identify the major trends that will guide the MENA digital marketing world during this year.
Time to prepare for the post-cookie era
The market is actively preparing for the end of third-party cookies by 2023. Indeed, while the announced disappearance of cookies made a huge boom in the market, the path that the ad tech ecosystem is taking is quite reassuring for the future of digital advertising. Beyond replacing the targeting capabilities inherent to third-party cookies, it seems that emerging solutions are even shaping
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
