Project Agora, a leader in delivering performance at scale for advertisers, and an expert in native advertising and the Open Web in the region, has recently announced a new focus beyond native advertising and launched the powerful new technology platform called Realize.
Project Agora has pioneered native advertising for more than a decade, driving success for advertisers on the Open Web, primarily in bottom of article placements. Now, Project Agora extends far beyond this legacy with the introduction of Realize, an industry-first platform that specialises in performance outcomes at scale beyond search and social.
Realize taps into vast, unique local and global data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps.
Key components of Realize include:
- Expanded reach beyond “Bottom of Article” native
Realize unlocks access to display and additional premium placements across its vast network, including NBC News, Yahoo, Xiaomi, and Samsung, ensuring advertisers connect with high-intent audiences in high-visibility locations. - AI and data advantage: driving measurable results at scale
Leveraging unique publisher data and an advanced AI engine, Realize optimizes ad placements for maximum impact, delivering measurable results at scale. - Creative freedom: getting started faster with social, display, vertical assets
Advertisers can seamlessly repurpose social, display and vertical assets, transforming them into high-performing ads across top publishers and apps – instantly.
“Performance advertising beyond search and social media has been far too difficult for too long,” said Elie Chammas, Regional Director MENA at Project Agora. “Advertisers have settled on search and social media simply because there has been no viable alternative. After many years of success with native ads, it’s time to go after all the performance advertising. We can do a lot more for advertisers, and a lot more for publishers in our quest to support them in scaling their businesses and ensure their success.”
