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CreativeFeaturedOpinionPredictions

The year ahead for creativity, by Impact BBDO’s Ali Rez

The thing about predictions is there is always something that can knock them for six, says Impact BBDO’s regional ECD, Ali Rez. But he'll have a go anyway.

Clearly, this is going to be impossible to write without mentioning the metaverse. So let’s just get that one out of the way before anything else.
Suffice to say that every presentation deck in 2022 will have a metaverse idea within it – extra points to the team that develops the first “Thank You” end slide in the metaverse.
But really, what fun: an alternate universe to play with and expand on. I think we are going to see a fantastic exploration of this new world and how it merges with the everyday. It might become a bit too much at times, though, just like Nima Zeighami pointed out in his brilliantly long Twitter thread documenting every ridiculous use of the term “metaverse�


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