Witnessing two years of unprecedented disruption globally, it may seem vague to predict the future of ad tech. However, while the pandemic has caused inconvenience for many industries, digital advertising has only evolved to address changing consumer behaviour. The global disruption has encouraged the ad tech industry to enter a favourable period of innovation, enabling us to adapt quickly to the change in the consumer journey induced by the pandemic.
Moving ahead to 2022, there will be several digital solutions based on different technical specifications and business models that will leave publishers, brands, agencies and tech platforms confused as to which one
to choose.
Based on my industry ex
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
