Sahal Valliyot, Deputy Manager – Marketing and PR, Motivate Val MorganThere’s something timeless about the cinema experience: the hush as the lights dim, the collective anticipation, the larger than life stories that unfold on a screen. Cinema advertising has always invited brands to share the stage with these stories, reaching audiences when they are most receptive and inspired. And now, cinema is about to premiere its most urgent sequel: sustainability.
The opening credits of this sequel rolled on June 17, 2025, at Cannes Lions. On the world’s most creative stage, Ad Net Zero announced the inclusion of cinema in its Global Media Sustainability Framework – a move that finally gives our industry a standardised way to measure and manage the carbon footprint of every cinema campaign.
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Tags:Ad Net Zeroadvertising campaignAttentioncarbon capturecarbon reductioncinema advertisingcreative productioncredible datadelivery to cinemasenergy efficient projectsenvironmental impactfile storageFocusGlobal Task Force on Sustainabilitygreen production techniquesmeaningful actionmeasurementMotivate Val MorganprojectionSahal ValliyotSAWAScreen Advertising World Associationsustainabilitysustainable futuretransparency
