The ‘I AM SAUDI’ signature font is also accompanied by a library of images, both of which are free to access by the public.
As part of a campaign that celebrates Saudi Arabia’s diverse culture, Impact BBDO has created the ‘I AM SAUDI’ typeface for The Saudi Investment Bank.
The typeface is inspired by the architecture, art, and traditions of different regions across the Kingdom. Each letter represents the unique heritage of these regions, in an effort to symbolise the country’s unity through diversity.
The ‘I AM SAUDI’ signature font combines traditional Kufic style with modern design, and has been created w
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