fbpx
Campaign Middle East
العربية
CreativeFeaturedNews
Shantelle Nagarajan
posted on

The Saudi Investment Bank creates signature font for the nation

Shantelle Nagarajan
posted on

In collaboration with Impact BBDO, The Saudi Investment Bank has released a signature font and image library for open access to support creatives in KSA.

The ‘I AM SAUDI’ signature font is also accompanied by a library of images, both of which are free to access by the public.

As part of a campaign that celebrates Saudi Arabia’s diverse culture, Impact BBDO has created the ‘I AM SAUDI’ typeface for The Saudi Investment Bank.

The typeface is inspired by the architecture, art, and traditions of different regions across the Kingdom. Each letter represents the unique heritage of these regions, in an effort to symbolise the country’s unity through diversity.

The ‘I AM SAUDI’ signature font combines traditional Kufic style with modern design, and has been created w


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:creativedesignImpact BBDOSaudiFocussignature fontThe Saudi Investment Banktypeface
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like