Royal Commission for AlUla and Artefact partners to drive digital transformation

The Royal Commission for AlUla and Artefact have partnered to drive data and AI transformation in AlUla. 

Combining data, AI, county development, innovation, and job creation, the partnership will focus on deploying best-practice technology, developing data and AI products. 

It will empower smart services to the AlUla community, visitors, and investors, and transfer data and AI to create highly skilled jobs in AlUla. 

Rahul Arya, CEO and Managing Partner at Artefact MENA, said: “With this landmark partnership, we look forward to providing end-to-end products and capabilities that support the promotion of AlUla as a living museum for its community, tourists, investors and the world in a data-driven manner.”

Lawrence Eta, Vice President, Digital and Analytics at the Royal Commission for AlUla, said: “Data and AI will play a critical role in helping RCU to achieve the ambitious goals set out in Vision 2030. 

“This partnership with Artefact is a key step in our digital transformation journey  .We are confident that Artefact’s expertise will help us to leverage   the latest technologies for the overall progress of AlUla. We look forward to working together with Artefact to create a brighter future for AlUla.”

Omar Hallak, Partner & Global Public Sector Lead, Artefact, said: “We are humbled and honored to be RCU’s Data & AI partner of choice. This partnership is a testament of Artefact’s unmatched capabilities and thought leadership. 

“Data & AI will play a pivotal role in bringing sustainable and integrated development to AlUla’s infrastructure, economy and human capital in-line with Vision 2030. With best-of-breed technologies and know-how, we are committed to AlUla’s vision for its community and visitors.”

The partnership will focus on several key initiatives, including deploying the latest technology and products in Data and AI as well as implementing a comprehensive data and AI transformation and governance programme to ensure ethical and responsible use of data.

In-line with Saudi Arabia’s drive towards economic diversification and job creation, Artefact will establish a data and AI academy to train and upskill local talent.

The partnership will deliver several benefits for AlUla, including AI-powered operations and decision support, next-gen visitor and community services and experiences and the creation of highly skilled local jobs in Data and AI.

RCU was established by Royal Decree to protect and safeguard AlUla, a region of natural and cultural significance in northwest Saudi Arabia.

It is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming its position as a world-heritage destination for culture and tourism.