At first glance, the term sustainable luxury may seem paradoxical. Organisations that create and sell luxury products and services are often scrutinised as they are often associated with wasteful behaviour and non-sustainable practices.
On the one hand, luxury is associated with superior quality, exclusivity, craftsmanship, and high cost. On the other hand, sustainability is the ability to balance economic, social, and environmental variables in order to use resources responsibly. Luxury brands are finding creative ways to operate sustainably.
In recent years, luxury business practices have been shifting towards more sustainable and ethical practices. However, stakeholders are no lon
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